Public diplomacy on Twitter in 2021: The case of Hungary

Abstract

The dataset contains the Twitter posts, likes, retweets and comments of the 40 most active Hungarian state officials during the sample year of 2021. The retrieved data includes only content published in English, as the related research focuses on digital public diplomacy directed at foreign audiences. The dataset includes the English language activity of all 40 officials for four months during 2021, with the majority of posts, likes, retweets and comments published in January, April, September and December 2021. In cases where these months were not available, alternative time frames were retrieved from the year 2021. The dataset is anonymous as it does not include the names of the selected Twitter accounts, only their respective roles in the government and/or state administration. Likes and comments were retrieved only for original posts published by selected accounts, while in cases of retweets, comments and likes were excluded and marked with (-). Data collection was conducted between 01/01/2022 and 30/06/2022.